Brightside Workspace
A search-led demand system for an imaginary team collaboration tool.
ROLE Search structure, audience research, landing-page recommendationsYEAR 2024TYPE SPECULATIVE PROJECT
01 / THE CONTEXT
A better question makes a better brief.
The product had several compelling uses but the original message tried to speak to everyone.
02 / THE RESPONSE
Make the thinking visible.
Split campaigns by problem language, prioritized high-intent workflows, and paired each ad group with a dedicated proof-focused landing-page story.
From premise to execution.
01
Cluster search intent by the job people wanted done.
02
Build category-specific ad and landing-page pairings.
03
Review blended cost per demo request alongside qualitative sales feedback.
890DEMO REQUESTS
₹6.32LMODELED SPEND
₹710MODELED CPL
Fictional modeled results: 890 demo requests, ₹6.32L spend and ₹710 blended cost per enquiry.
FICTIONAL PORTFOLIO / DEMONSTRATION PROJECTSVisual study.
Original illustrative assets. Click an image to inspect it.