Curious eyes.
Restless hands.
I'm Ananya. I make brands feel like someone, not something.
My practice sits somewhere between art direction, typography and the very human experience of choosing something off a shelf. I believe the best identities have a point of view, a little tension and the confidence to be themselves.
I collect old matchbox labels, photograph market signs and keep far too many notebooks. Both the noisy streets and the quieter rituals find their way into my work.
DOWNLOAD SAMPLE CV ↓Personality isn't something you add at the end.
It's the starting point.
A few chapters.
Independent brand designer
Ananya Rao Studio · Mumbai
Identity, packaging and editorial commissions for emerging consumer and lifestyle brands.Designer → Senior designer
Small Hours Design · Mumbai
Worked from early brand strategy through packaging rollouts and creative direction.B.Des, Communication Design
Fictional academic profile
An illustrative education entry, ready to replace with client credentials.Quiet work.
Loud ideas.
A beautiful logo is just the opening line. What interests me is what happens next: the wrapper someone keeps, the color recognized across a room, the small moment a brand becomes familiar.
Give the work attention, then give it space. A strong identity becomes familiar in a hundred small encounters.
WHAT I CAN MAKE FOR YOU ↗