Goodkind Wellness
Turning a product launch into a useful, measurable acquisition system.
ROLE Campaign architecture, creative testing and lead qualificationYEAR 2025TYPE SPECULATIVE PROJECT
01 / THE CONTEXT
A better question makes a better brief.
A new wellness proposition needed to learn which benefit made customers curious without leaning on exaggerated promises.
02 / THE RESPONSE
Make the thinking visible.
Structured product education, founder credibility and free-trial offers into separated funnel stages with lead-quality scoring.
From premise to execution.
01
Define what a qualified lead means with the fictional sales team.
02
Test education-led creatives against short benefit-led messages.
03
Use a light nurture journey to connect enquiry to purchase readiness.
3,420DEMO LEADS
₹6.2LMODELED SPEND
₹181MODELED CPL
Fictional campaign simulation: 3,420 qualified enquiries from ₹6.2L demo spend; average modeled CPL ~₹181.
FICTIONAL PORTFOLIO / DEMONSTRATION PROJECTSVisual study.
Original illustrative assets. Click an image to inspect it.