SELECTED WORK / 02Brand identity / Art direction · 2025

Avara®

The beauty of things made slowly.

AN ILLUSTRATIVE CONCEPT / DEMO
Original illustrated ceramic collection and typographic identity for fictional Avara objects studio in earthy tones.
PROJECT NOTES
ROLE

Brand identity, print, art direction

TIMELINE

7 weeks

YEAR

2025

FORMAT

Fictional concept

A tactile brand world for a contemporary ceramics studio.

A fictional small-batch ceramic studio wanted an identity as considered as the objects: quiet, confident and never sterile.

( THE IDEA )

“Tactile by design.”

Rather than compete with the work, the identity could act like an exhibition space around it.

Detailed crop of the original Avara identity illustration.FORM, TYPE, MATERIAL / ORIGINAL ARTWORK
A VISUAL LANGUAGE

Making the
pieces speak.

A delicate editorial logotype, material-led neutrals and restrained labeling give the pieces room to hold attention.

Selected deliverables

01Wordmark & monogram
02Catalog art direction
03Object labels
04Digital layout system
THE PALETTE / AVARA
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THE OUTCOME

A self-initiated conceptual visual identity with original illustrative product imagery.

The brand, project narrative and imagery are original fictional demonstrations, not a claim of an existing client engagement.
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