SELECTED WORK / 03Identity / Stationery / Campaign · 2024

Paper Orbit®

Objects for thoughts that refuse to sit still.

AN ILLUSTRATIVE CONCEPT / DEMO
Original illustration of fictional Paper Orbit stationery including notebooks and graphic printed journals in lavender and peach.
PROJECT NOTES
ROLE

Naming concept, identity, packaging

TIMELINE

6 weeks

YEAR

2024

FORMAT

Fictional concept

A playful editorial identity for notebooks with a point of view.

An imaginary design-forward stationery label needed a visual system that makes everyday paper feel desirable and personal.

( THE IDEA )

“Room to think.”

A notebook is less an office supply than a space for unfinished thinking.

Detailed crop of the original Paper Orbit identity illustration.FORM, TYPE, MATERIAL / ORIGINAL ARTWORK
A VISUAL LANGUAGE

Making the
pieces speak.

I paired oversize type, orbit-inspired graphics and a shifting palette with restrained production details.

Selected deliverables

01Naming concept
02Brand mark and pattern
03Notebook covers
04Retail campaign toolkit
THE PALETTE / PAPER ORBIT
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THE OUTCOME

Concept work using original illustrations and hypothetical collateral only.

The brand, project narrative and imagery are original fictional demonstrations, not a claim of an existing client engagement.
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