SELECTED WORK / 01Identity / Packaging · 2026

Sérein®

A sun-warmed identity made for the slow hour.

AN ILLUSTRATIVE CONCEPT / DEMO
Original vector editorial illustration of fictional Sérein botanical aperitif packaging and bottle in terracotta and peach.
PROJECT NOTES
ROLE

Visual identity, packaging, art direction

TIMELINE

8 weeks

YEAR

2026

FORMAT

Fictional concept

A botanical drink brand rooted in color, ritual and a sense of pause.

The fictional brief called for a low-alcohol botanical aperitif with a warm, unmistakable shelf presence. It had to feel generous and modern without borrowing the codes of old-world spirits.

( THE IDEA )

“Made to linger.”

The most interesting moment is not the pour. It is everything around it: the invitation, the pause and the late-afternoon light.

Detailed crop of the original Sérein identity illustration.FORM, TYPE, MATERIAL / ORIGINAL ARTWORK
A VISUAL LANGUAGE

Making the
pieces speak.

Oversized serif lettering, a warm citrus palette and a circular botanical motif build a flexible system across bottles, cartons and editorial campaign material.

Selected deliverables

01Logotype & typographic system
02Bottle label architecture
03Carton packaging family
04Launch imagery direction
THE PALETTE / SÉREIN
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THE OUTCOME

A speculative identity and illustrative packaging suite. Not real commercial work.

The brand, project narrative and imagery are original fictional demonstrations, not a claim of an existing client engagement.
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