Customer Lifetime
Turning retention metrics into an honest view of customer behavior.
ROLE Cohort model, retention analysis and reporting designYEAR 2024TYPE SPECULATIVE PROJECT
01 / THE CONTEXT
A better question makes a better brief.
A fictional subscription team measured sign-ups obsessively but had limited insight into how customers stayed.
02 / THE RESPONSE
Make the thinking visible.
Built retention cohorts with clear inclusion rules and presented lifetime value alongside acquisition economics.
From premise to execution.
01
Create sample customer and subscription events.
02
Document cohort windows, cancellations and recurring revenue assumptions.
03
Design contextual commentary around retention curves.
12COHORTS
03RETENTION VIEWS
100%DEMO DATA
Illustrative analytics prototype. All cohorts, revenue figures and performance insights are fabricated example data.
FICTIONAL PORTFOLIO / DEMONSTRATION PROJECTSVisual study.
Original illustrative assets. Click an image to inspect it.