Less noise.
Better decisions.
I build trustworthy reporting and data products that help people act with more confidence.
EXPLORE THE WORK
Questions into clarity.
Selected fictional concept work — each study documents the brief, decisions and proposed outcome.
Build confidence into every metric.
A dashboard is finished only when the next decision is easier to make.
Business intelligence
Decision-focused dashboards and operating scorecards.
Data modeling
SQL transformations, metric definitions and semantic layers.
Commercial analytics
Revenue, retention, marketing and supply-chain investigations.
Analytics enablement
Documentation, governance and stakeholder training.
A dashboard is finished only when the next decision is easier to make.
My work starts where a spreadsheet becomes a business question. I bring together rigorous definitions, maintainable models and approachable interfaces so that teams can spend less time arguing about metrics and more time improving them.
GET TO KNOW ETHAN“Ethan sees the question underneath the spreadsheet.”
Sample fictional testimonial · Operations Director — fictional sample.